Privacy Policy

PRIVACY POLICY

PLEASE READ THE PRIVACY POLICY CAREFULLY BEFORE USING THIS WEBSITE

Last Updated: October 26, 2016

Our Commitment to Privacy

ValiDiamond Inc. (“ValiDiamond”, “we”, “us” and “our”) is committed to protecting your Personal Information (as defined below) by ensuring that your Personal Information is treated with care and is not used or disclosed in ways to which you have not consented.  This privacy policy (the “Policy”) explains the ways in which we collect, use and disclose your Personal Information.  It applies to any Personal Information that is collected by us, whether it is collected over the telephone, in writing, or electronically.

ValiDiamond will never disclose, sell or lease to any third party any Personal Information that you provide to us, including through this website (the “Site”), without your permission, other than as described in this Policy, or unless we are required to do so by law. Notwithstanding this, this Site is hosted and administered by a third party. Accordingly, the Personal Information provided through this Site will be available to that third party for the limited purposes of hosting and administering this Site in compliance with this Policy.

By providing us with your Personal Information and using our Site, you accept this Policy and consent to its terms, as well as any other terms that are described to you when your Personal Information is collected.  If you do not consent, please do not use the Site or otherwise provide your Personal Information to us.

It is ValiDiamond’s policy to comply with the privacy legislation within each jurisdiction in which we operate. Sometimes the privacy legislation and/or an individual’s right to privacy are different from one jurisdiction to another. This Policy covers only those activities that are subject to the provisions of Canada’s federal and provincial privacy laws, as applicable.

We may modify, revise or update this Policy at any time by updating this posting. Each time you use the Site, the version of this Policy then posted will apply to that use, so you should check this page each time you use the Site. Any capitalized terms that are not defined in this Policy have the same meaning as defined in the Terms of Use for this Site.

What is Personal Information?

“Personal Information” is information about an identifiable individual. Personal Information includes but is not limited to your name, residential address, telephone number, fax number and e-mail address.

What Personal Information Do We Collect?

We may collect the following types of Personal Information about you: 

  • Your contact information (such as your name, age, the organization you are affiliated with, your residential address, shipping and billing addresses, telephone number, fax number and email address, your username in connection with your ValiDiamond account);
  • Your comments, feedback and questions; and
  • Information you submit to us voluntarily through the Site.

Personal Information is collected by us when you provide it to us, such as when you provide us with your contact information or send us a question or comment through the Site, when you meet with us in person, or when you phone us with an inquiry.

We do not collect financial information. If you wish to purchase a Product, your financial information and other Personal Information will be collected, used and disclosed by a third party payment processor (the “Third Party Payment Processor”) and not ValiDiamond, for the purposes of processing payment for the Sale. Your disclosure of your financial information and other Personal Information to the Third Party Payment Processor is in accordance with the Third Party Payment Processor’s privacy policy. Your disclosure of information to the Third Party Payment Processor is done entirely at your own risk, and you may be subject to the terms and conditions and privacy policies imposed by such Third Party Payment Processor.

We do collect other non-identifiable information that is recorded by the standard operation of our Internet servers on an anonymous basis, such as the operating system you are using, the sections of the Site you visit, and the Site pages read and images viewed.

This information is used on an aggregate basis and in a non-personally identifiable form, including: (i) for Site and system administration purposes; (ii) to improve the Site; (iii) to conduct internal reviews of the number of visitors to the Site; (iv) to help us better understand visitors’ use of our Site; (v) to respond to specific requests from our visitors; and (vi) to protect the security or integrity of our Site when necessary.

Cookies

When you view the Site, we may place a “cookie” on the hard drive of your computer which allows the Site to remember who you are. Cookies provide additional functionality to websites to better match users’ interests and preferences. With most Internet browsers, you can erase cookies from your computer hard drive, block the creation of cookies, or receive a warning before a cookie is stored, although doing so may affect your use of the Site and your ability to access certain features of the Site. Please refer to your browser instructions or the help section of your browser to learn more about these functions.

Web Beacons

Our Site may use web beacons.  When you access certain of our web pages, a non-identifiable notice of that visit is generated.  These technologies usually work in conjunction with cookies.  If you do not want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies.  If you turn off cookies, web beacons will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.

Mobile Information

Your use of ValiDiamond’s mobile application may transmit information to us about your mobile device, its software and your location if your mobile device has enabled its location-based services.

For What Purposes Do We Collect Personal Information?

We collect and use Personal Information primarily for the purposes of:

  • responding to your communications and inquiries;
  • meeting legal, regulatory, audit, security, and financial requirements under federal and provincial laws;
  • sending you press releases, marketing materials or information about scheduled events for which we have your consent to receive.  Your name and email address will be shared with a third party service provider for this limited purpose, provided such service provider agrees to comply with the terms of this Policy;
  • providing you with information that you have requested about ValiDiamond or any Vendors associated with the Site in connection with any Sale of Products;
  • in order to facilitate our Validation Service (as described in our Terms of Service), your name and address may be shared with our independent certified gemologist;
  • in order to facilitate your Sale with a Vendor.  This will require us to share your Personal Information with the Vendor of the applicable Product and to arrange shipment of the Product to you, providing such Vendor and shipping company agree to comply with the terms of this Policy.

We do not collect more Personal Information than we require for the purposes for which Personal Information is being collected, unless we are required or permitted by law to collect additional information.

We will notify the individual from whom the information is collected of the purposes for which we are collecting the information. This notice will be provided at or before the time that we collect the Personal Information. Depending on the way in which Personal Information is collected, this may be done orally or in writing.

When Personal Information that has been collected is to be used for a purpose that we have not previously identified, we will communicate the new purpose prior to using the information for the new purpose, unless the new purpose is required or permitted by law.

Other than as required or allowed by law (for example, in response to a court order or subpoena, or to comply with local or federal regulations), your Personal Information will not be used for any other purpose without your consent.

Personal Information of Minors

You must be the age of majority in your jurisdiction of residence in order to create an Account and register as a Vendor or Buyer on the Site.  We will not accept Personal Information from anyone under the age of majority. If and when ValiDiamond becomes aware that we are collecting information from a person under the age of majority, we will cancel such person’s Account and destroy any related Personal Information as soon as possible.

Retention and Disposal of Personal Information

We implement security safeguards to protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, regardless of the format in which the information is held.  We use physical, organizational and technological measures to protect Personal Information, such as locked filing cabinets, firewalls, encryption, and employee education.

We will keep Personal Information only for as long as it remains necessary for the purposes for which it was collected, or as required by law.  We use secure means of disposing of Personal Information.

Processing of Personal Information

Your Personal Information may be processed outside of Canada and/or stored on servers located outside of Canada and as a result, may be accessible without notice to you by the courts, law enforcement and national security authorities of that jurisdiction. All third-party processors are required to comply with this Policy.

Links to Other Websites

Our Site may provide links or references to websites operated by third parties. These third party websites are not governed by this Policy but by other privacy policies that may differ from our Policy. This Policy does not extend to the collection of Personal Information by these third parties and we do not assume any responsibility for the privacy practices, policies or actions of third parties. In visiting any third party websites, whether linked to this Site or otherwise, you do so at your own risk and you assume all responsibility in that regard. We make no representations or warranties regarding, and do not endorse, any third party website or any content in such website. We encourage you to review the privacy policies of each website visited before using those websites or disclosing any Personal Information to third parties.

Correcting Your Personal Information

We want to make sure that the Personal Information that we have collected about you is accurate, complete, and current. However, we will not routinely update this information, unless it is necessary for us to do so to fulfill the purposes for which we collected the Personal Information.

Since we generally rely on you to inform us if there have been any changes to the Personal Information that we have collected about you, please let us know if any of this information has changed.

Access to Personal Information

If you have any questions about the accuracy of the Personal Information that we have collected about you, you can have access to that Personal Information in order to verify and update it, unless we are permitted or required under applicable laws to refuse your access to such Personal Information.

You may contact our Privacy Officer at the contact information below to request access to Personal Information that we have about you.  We will respond to requests within 30 days.

Questions and Further Information

We are accountable for all Personal Information in our custody and control and have designated a Privacy Officer, who is ultimately accountable for the handling of all Personal Information in our custody and/or control and for ensuring that the principles described in this Policy are being complied with.

We make information about our privacy policies and practices readily available.  If you have any concerns, complaints, or if you would like further information regarding our privacy policies or practices, please contact our Privacy Officer at:

ValiDiamond Inc.
Attn: Privacy Officer
3601 Hwy 7 East, Suite 1004
Markham, Ontario L3R 0M3
privacy@validiamond.com

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